Amazon Sellers Urged to Fix Common CPC Ad Mistakes

Amazon Sellers Urged to Fix Common CPC Ad Mistakes

This article reveals three common pitfalls in Amazon CPC advertising: overbidding, reliance on automatic campaigns, and neglecting conversion rates. It emphasizes the importance of product performance (conversion rate) and provides practical tips for optimizing listings, analyzing advertising data, and selecting keywords. The goal is to help sellers avoid these traps and effectively leverage CPC advertising to increase sales. It highlights that a strong conversion rate is key to success, and proactive management of listings and keywords is crucial for optimal results.

12/29/2025 Logistics Industry Insights
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Freight Forwarding Simplified for Global Trade Businesses

Freight Forwarding Simplified for Global Trade Businesses

This article addresses common issues in freight forwarding, such as the differences between Sea Waybill (SWB) and Telex Release, new VAT refund policies, manifest filling standards, customs declaration names, authentication of customs clearance documents, LSS fee payment under FOB terms, and variations in units of measurement. It aims to help readers avoid common pitfalls in freight forwarding and improve operational efficiency by providing detailed explanations and practical guidance. The goal is to streamline the process and reduce potential errors.

08/22/2025 Logistics Encyclopedia
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International Air Cargo Inspection Standards and Implementation Guidelines

International Air Cargo Inspection Standards and Implementation Guidelines

This article outlines the standards and implementation details of international air freight cargo inspection, emphasizing the importance of inspection in ensuring cargo safety and compliance. Inspections must be carried out by qualified staff to ensure consistency between senders, recipients, and agents. Additionally, responsibilities, authorities, and the management of special cargo during the inspection process are clearly defined to ensure an effective air cargo transportation process.

07/21/2025 Logistics
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IATA Sets Global Aviation Safety and Industry Standards

IATA Sets Global Aviation Safety and Industry Standards

The International Air Transport Association (IATA), based in Montreal, is responsible for setting aviation standards, promoting market development, communicating and collaborating with airlines, safeguarding industry interests, and enhancing data and training services. It also focuses on environmental protection and sustainable development.

08/04/2025 Airlines
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Air Freight Packaging Standards Updated for Safety Compliance

Air Freight Packaging Standards Updated for Safety Compliance

International air freight packaging regulations established by the International Air Transport Association ensure the safety and integrity of goods during transport. The article elaborates on requirements for packaging durability, sealing, labeling, and specific provisions for special cargo, all aimed at preventing loss during transit. It also provides details on size and weight restrictions applicable during transportation.

08/04/2025 Logistics Encyclopedia
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Guide to Container Security Seals and Compliance Standards

Guide to Container Security Seals and Compliance Standards

This article delves into common issues related to container seals, including damaged seals, use of non-dedicated seals, arrival of unsealed containers, the differences between dedicated and ordinary seals, and seals applied incorrectly. It provides corresponding solutions aimed at helping cargo owners mitigate risks and ensure the safe and efficient transportation of goods. The analysis covers practical aspects of container sealing to prevent potential problems during ocean freight.

08/21/2025 Logistics Encyclopedia
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GS1 Standards Simplify Customs Boost Global Trade Efficiency

GS1 Standards Simplify Customs Boost Global Trade Efficiency

GS1 global standards are facilitating the standardization, digitalization, and unification of customs product classification, addressing existing complexities, inefficiencies, and conflicts. Utilizing key elements like GTIN, GPC, and GDSN, and incorporating China's pioneering practices of linking GTIN with HS codes, pilot projects have shown initial success. Moving forward, GS1 will continue to strengthen cooperation, promote standardized product classification, and facilitate global trade.

11/03/2025 Customs Knowledge
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IATA Cargoxml Streamlines Air Cargo with Digital Standards

IATA Cargoxml Streamlines Air Cargo with Digital Standards

The IATA Cargo-XML standard is becoming the preferred choice for electronic communication in air cargo, aiming to streamline processes, meet customs requirements, and comply with security regulations. Based on multimodal and cross-border messaging, this standard enhances efficiency, reduces costs, and strengthens cargo security management through standardized data formats. An upcoming industry event will help businesses better understand and apply the Cargo-XML standard, jointly embracing the digital future of the air cargo industry.

12/30/2025 Logistics
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